Brand Creation
I live for this — turning blank slates into bold brands. From soda shops to moving companies to apparel lines, I build from the ground up and bring ideas to life.
Eye Doctor Health is a supplement brand focused on supporting long-term vision and eye health. I developed a clean, trustworthy logo that reflects the brand’s focus on clarity and care.
Pop Stop is a bubbly, feel-good soda brand built to bring people together through flavor, color, and pure joy. Designed for anyone who loves a good laugh and an even better sip, Pop Stop blends playful visuals with an inclusive, welcoming tone.
Fallen is a reimagined identity for the iconic skateboarding brand, redesigned with grit, respect, and raw energy. As my first full brand overhaul, this project began in college and became a deep dive into the attitude and authenticity of skate culture.
Premier Movers Limited was built to strip the stress out of moving and replace it with clarity, confidence, and a splash of color. Designed to feel approachable yet professional, the brand balances clean, to-the-point messaging with a fresh visual identity that stands out in an often bland industry.
VRD (Village R&D) is a bold identity for the research and development team at my previous job at The Village Companies. Inspired by the raw energy of rock music and the experimental spirit of innovation, this concept fuses creativity with edge.
Nicole Gadget Collection is a modern retail brand created for a store that specializes in buying and selling electronics. The goal: keep it sleek, sharp, and all about the gadgets. This identity puts the spotlight on the products. Clean visuals, minimal distractions, and a tech-forward aesthetic.
Beer Belly Bags is a cornhole bag company with roots in fun, backyard competition, but with this redesign, it was time to grow up (just a little). Tasked with modernizing their old, playful logo, this project aimed to create a cleaner, more versatile identity that could appeal to a broader audience while still honoring the laid-back spirit of the brand.
